Do you struggle with finding new leads and clients for your business?

You are not alone. Many businesses face the same problem. 

While often viewed as a job hunting and recruiting network, LinkedIn is also an excellent social network to discover and connect with leads and clients. For example, using relevant keywords in your LinkedIn profile and content helps improve visibility and attract clients.

In fact, LinkedIn helps you:

• Get direct access to decision-makers.

• Distribute your content to a wider audience.

• Drive more traffic to your blogs and sites than other social media platforms.

• Generate more leads.

The 7 ultimate LinkedIn client pipeline 

1. Clearly define your business services

Get started by nailing down exactly which services you want to sell. What unique skills does your team have to offer clients?

LinkedIn has multiple outlets to feature your business(articles, websites, media projects, awards, ongoing projects, etc.), which means you have the opportunity to really fine-tune your offer and show that off effectively.

2. Add a professional profile photo

While a professional headshot is nice, more than anything you should use a photo that helps open doors in your target industry. If your clients don’t wear suits, you may want to opt for something more casual. 

3. Know your market

If you don’t know who you’re targeting, you’re shooting in the dark, wasting time and resources chasing B2B leads who are unlikely to convert. Lead generation on LinkedIn requires you to have a clear grasp of your target market, so begin by thinking of common titles your market would use to describe themselves. This will be a crucial part of finding prospects to connect with online.

4. Build your brand.

Building your brand is a super important to building your LinkedIn sales funnel.  One of the ways you can do this by Sharing valuable content related to social media marketing can attract potential clients interested in these services.